DHX and AwesomenessTV Inks Deal for Canada
DHX Media and DreamWorks’ have recently inked a production and development deal for AwesomenessTV, under which DreamWorks will provide content for broadcast on Family Channel in Canada. Licensing and merchandising of the original content produced under the deal will be handled by DHX outside of the US.
As part of the deal, DHX Television as licensed some of AwesomenessTV’s existing properties, particularly popular ones such as the same-titled sketch comedy show, the makeover reality show Make Me Over, and the docu series Cheerleaders.
“We’re actively pursuing unique programming formats to provide an authentic lineup for our audience, ensuring the content is both engaging and entertaining,” said Joe Tedesco, Senior Vice President & General Manager, DHX Television. “AwesomenessTV has been firing on all platforms and understands our audience. Viewers are easily able to connect with the programming through multiple entry points and we are thrilled to be creating new series together that will appeal to our audience and attract new viewers.”