DHX Media has recently entered into a raft of new deals for their popular preschool series Rastamouse. First, Ty Beanies has come up with a Rastamouse Beanie Toy, and has already launched it at retailers, which includes Harrods, Cards Galore, and Trocadero.
Next is PMS International, which has signed on in order to create an entire line of plush toys, gift and novelty products for theme parks, holiday parks, amusement arcades, service stations, funfairs, and family entertainment centers.
2012 seems to be a good year for the Rastamouse franchise, as fall of this year also saw the brand reaching into the food and beverage categories, with deals with First Milk for branded kd portions of Dairy Maniacs Cheddar Stix, which continue to be available at Asda stores in the UK, while also debuting on Amazon’s Kindle Fire tablets. This year will also feature the season finale of the series, with CBeebies UK airing a special episode that features a fan-created character named Marigold, who is a group of an all girl group called Da Sugamice.