Disney and Pixar recently learned a harsh lesson that Trademarking everything is not always a good idea, and that you could sometimes piss off the very people you should be catering to. The trouble started when the studios tried to trademark “Dia de los Muertos” for an upcoming Pixar project.
In case you’re not familiar with the term, it’s a name associated with a popular Mexican November celebration, which translates to “Day of the Dead. Social Media Critics and fans lashed out against Disney for what they perceive to be unethical practice. Disney, showing that they still care about what the fans think of them, promptly withdrew the bid:
“As we have previously announced, Disney-Pixar is developing an animated feature inspired by the Mexican holiday Dia de los Muertos,” the studio said in a statement. “Disney’s trademark filing was intended to protect any potential title for our film and related activities. It has since been determined that the title of the film will change, and therefore we are withdrawing our trademark filing.”