Disney Debuts Disney Villains Designer Collection
Disney will be launching its new exclusive Disney Villains Designer Collection at Disney Stores and online at DisneyStore.com in fall 2012. The exclusive doll line will feature a series of six limited edition Villains Designer dolls (13,000 units of each 11.5 inch doll), along with apparel, home items, beauty products, and stationery.
The Disney Villains Designer Doll line will be based on famous Disney villains Ursula (The Little Mermaid), Mother Gothel (Tangled), Maleficent (Sleeping Beauty), Evil Queen (Snow White and the Seven Dwarfs), Cruella De Vil (101 Dalmatians), and the Queen of Hearts (Alice in Wonderland). The designer doll line was developed due to demand after the success of the Disney Princess Designer Collection last 2011.
The Villains apparel and accessories will launch exclusively at DisneyStore.com in August 2012, with the entire Disney Villains Designer Collection set in order to launch in select Disney Store locations nationwide and online in September 2012. For a limited time, a limited quantity of the complete set of Villains Designer dolls will be available online, followed by individual dolls released over six weeks beginning in September; every Monday in stores and every Tuesday online.