The Walt Disney Company has recently joined the Ministry of Culture’s China Animation Group and Chinese Internet service provider Tencent to form a partnership called “The National Animation Creative Research and Development Cooperation”, which aims to advance China’s animation industry.
The National Animation Creative Research and Development Cooperation will help train local talent as well as develop original content that will target audiences from both China and overseas. Disney’s contribution to the initiative is through its expertise in storytelling, from concept creation to story development and even market research. Disney will collaborae with China Animation Group and Tencent across local different mediums, such as TV, Movies, and even digital platforms.
“The National Animation Creative Research and Development initiative is focused on nurturing local talent and recognizes the importance of developing original local animation content,” said Andy Bird, Chairman of Walt Disney International. “Disney’s involvement builds on our expertise and long term commitment to nurture the local original animation industry. As founding partner we look forward to working with this new creative partnership in creating content for the Chinese and international marketplace,” he added.