Disney to Launch New Gaming Platform, Infinity
Disney Interactive has recently announced a new ambitious gaming initiative dubbed “Disney Infinity.” The platform will be launched this coming June, and will allow players to create stories, enjoy games, and have fun with interactive content starring characters from the Walt Disney Company and Pixar Animation Studios. Disney Infinity will allow players to experience original adventures in various Disney and Pixar worlds as well as build their own worlds using their imagination and assets provided by the service.
Disney Infinity features collectible character figures that come to life in the game. The figures provide experiences that are true to the characters and the stories they come from, and provide the opportunity to bring characters from different Disney and Pixar franchises in order to play together using a virtual “Toy Box.” The virtual game platform will be launching in June this year across all major consoles and will also have multi-phase roll outs across portable and mobile devices all throughout the year.