Disney’s Frozen Making Its Way to China
According to a recent report by TheWrap.com, Disney’s hit CG animated take on the Snow Queen yarn, Frozen, will be making its way to China, as per a statement from the China Film Group, which is the country’s primary agency and gatekeeper for non-domestic films that want to enter China’s rapidly growing movie market. The statement basically states that they would allow a 2014 release for Disney’s Frozen, though no date has been set yet.
The reason why this is such a big deal is that China currently restricts the showing of foreign made films in their cinemas. They have already expanded on their cap, but it is still a measly 34 (the previous cap is 20). Hollywood, on the other hand, is looking to China’s rapidly growing theater industry in order to make up for slowing revenue growth in North America. This is bolstered by the fact that recent films that made a poor showing in North America managed to break even and actually make a profit after showing in China (chief example of which is Pacific Rim, which had a disappointing box office cume in the US but grossed 694.2 yuan in China).
Technically, Disney’s Frozen is in no danger in terms of profitability, after taking in $6.4 million at the domestic box office on Christmas day, but hey – who doesn’t want extra profits?