Dream Defenders Continues Global Expansion
Tiny Island Production has recently announced that their award-winning TV Series, Dream Defenders, has been launched on Amazon’s Prime Video service. This adds yet another notch to Dream Defender’s strong presence in the US market, which so far includes a strong debut on 3Net (via a joint venture between Discovery Communications, Sony, and IMAX Corporation) followed by a pick up from Hulu and Discovery Family.
The strong presence in US territory is not entirely without precedent, as Dream Defenders has already enjoyed strong sales to over 80 countries worldwide, including major broadcasters such as Planeta Junior and SUPER RTL in Europe, as well as 19 countries across Asia via Dreamworks TV Asia.
Dream Defenders is also making waves in terms of cross promotions, as partnership with Splash Entertainment will see Popeyes Restaurants in the US launch a special kids meal that promotes the latest series. The special kids meal comes with a limited edition 3D Viewer that allows fans to view scenes from the Dream Defenders TV series in Stereoscopic 3D. There is also a 3D “Make-A-Scene” pack that allows fans to recreate or play out new scenes from the franchise.
There is also an iOS-based Dream Defenders VR app that was launched in collaboration with Presence Pictures, which provide fully immersive and interactive experiences based on the world of the Dream Defenders.
“Imagine, after watching an episode (of Dream Defenders) on TV. Once you don your VR set, you can continue to explore the adventure in the show’s Dream Worlds,” said David Kwok, CEO of Tiny Island Productions“. And its not just a passive 360 video. You can actually walk, run and even jump during the experience. Now you can fight the nightmare monsters side by side with (show protagonists) Zane and Zoey, where dangers could come from any direction; not just from the front but also from the left, right, behind, above or below. You can shoot at enemies by staring at them without pressing any buttons. And you don’t even need any fancy expensive equipment to dive right in. All you need is your smart phone and goggles that cost less than $20, or even the Google cardboard. The iPhone app also has a function that allows you to play without needing goggles.”
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