Dream Defenders Lands in North America
Tiny Island Productions’ Dream Defenders, which is Singapore’s first ever 3D stereoscopic animated series, has just landed in the U.S. courtesy of 3nt, a US-based 3D TV Channel that is a joint venture between Discover, IMAX, and SONY. Tiny Island further noted that they have plans to bring the franchise to games and different platforms, with a spin-off already available on the Nintendo 3D US website for download.
Dream Defenders follows the adventures of twins Zane and Zoey, who discover a super computer that allows them to enter people’s dreams in order to fight nightmare monsters called Momoks, which came from the evil Queen Icela. Dream Defenders was produced under a $5.2 million USD budget, with partial funding coming from Singapore’s Media Development Authority.
“With a highly competitive TV market here, you can no longer just do a show, thinking you are going to try to sell it to a TV station,” says Tiny Island CEO David Kwok. “The game plan has changed. You really need to have a ‘360’ approach… Like when we do Dream Defenders, besides the TV show, we look into many new digital platforms. From 3-D phones to 3-D tablets to 3-D goggles where it makes you feel like you are alone in a virtual 3D cinema. The last three episodes are made into a 3-D feature-length film known as Dream Defenders: the Origins and we are adding in more cool stuff to tap into the DCP (Digital Cinema Projection) market as well.”
He adds that constant innovation in the studio’s strategy allows Tiny Island to focus on future-proofing its content, which is designed to be used in a variety of platforms.
““For Dream Defenders, you can download from Nintendo website to watch on Nintendo 3D player (without 3D glasses). And because I’m also talking to R&D manufacturers who do 3D tablets. So we are planning to do a 3D e-book – when you touch the screen, the characters will fly out of the screen when readers view the book without 3D glasses. We also have a deal with Touch Music Publishing Pte Ltd, and wrote a song that has a music video adding another dimension to the characters. Plus the HD content can be exported to digital cinema projection. All these things will again cross-promote the series so we are covering a lot of new media and do a lot of branding so we can roll out the merchandise later.”