DreamWorks Characters Invade Macao
Shrek, Po, Puss, Alex, and Hiccup will be making their way to the Cotai Strip Resorts in Macao, China as part of DreamWorks’ deal with Sands, China. The deal allows the latter to license the former’s characters for a “DreamWorks Experience” event, which includes various events such as parades, photo shoots, and themed areas based on popular DreamWorks franchises.
“All of us at DreamWorks Animation are excited to bring the DreamWorks Experience to this amazing integrated resort city,” said the studio’s Chief Executive Jeffrey Katzenberg.
The deal with Sands is part of DreamWorks Animation’s expansion into China via their popular characters. The studio has also inked similar deals with Royal Caribbean Cruises and Gaylord Hotels in the U.S. and has signed agreements to license its characters for theme parks in New Jersey and Russia.
DreamWorks Animation has also partnered with several Chinese media companies in order to build a studio in Shanghai, dubbed Oriental DreamWorks.