DreamWorks Animation’s CEO Jeffrey Katzenberg recently announced the launch of a new Chinese co-production in Beijing, which is based on a popular Chinese book series set in ninth-century Tibet. The project’s working title is Tibet Code, and is a joint venture of DreamWorks and Chinese investors, such as the country’s main distributor, China Film Group.
The Chinese joint venture was unveiled by DreamWorks Animation last year, aiming to operate a studio in Shanghai that will produce animated movies and other entertainment for the Chinese and the global market. It is reported that the studio will be handling the next Kung Fu Panda movie, which proved to be a blockbuster in China.
At Friday’s news conference, Han Sanping, chairman of China Film Group, said “Tibet Code” would help export China’s culture and values to the world, a long-term strategic goal of the Chinese government.