DreamWorks Joins Walmart’s Disc to Digital Service
DreamWorks Animation has recently joined Wal-Mart Stores’ plan to encourage home audiences to convert their DVD collections to online movie libraries. According to a recent AP report, DreamWorks head Jeffrey Katenberg announces that Wal-Mart’s new Disc to Digital service will be instrumental in helping consumers adjust to the ever changing face of technology.
With Disc to Digital, which was launched last Monday at all Wal-Mart stores nationwide, customers can bring their DVD or Blu Ray discs to Wal-Mart locations, and for two dollars per disc, can add them to the company’s Vudu online movie service, which the customer can access on his computer, Internet TV, mobile device, and even game console. Currently, Vudu boasts of 4,000 titles from participating studios ready for the conversion service.
Besides DreamWorks, the other major studios and distributors that have signed up for the service are Paramount (Viacom), Sony, Universal (Comcast), 20th Century Fox (News Corp), and Warner Bros (Time Warner).
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