background img

The New Stuff

Made for Entertainment Expands Mia and Me Licensing Program

Made for Entertainment Expands Mia and Me Licensing Program

Made for Entertainment Expands Mia and Me Licensing Program

German brand management outfit Made for Entertainment (M4E) is currently expanding its licensing program for the award-winning animaed and live-action hybrid children’s show, Mia and Me. At the moment, more than 30 licensees have already come on board in Germany alone, with more partners expected to join during this month’s International Toy fair in Nuremberg.

Mia & Me is produced by Lucky Punch GmbH (a joint venture between m4e and Gerhard Hahn), Rainbow S.r.l. and Canada’s March Entertainment. The 26 x 23 series follows a young girl who finds a portal to a magical world of elves, unicorns, fairies and dragons.

German toy giant Simba Toys will be bringing Mia and Me plush and water toys to the market, while Spielkartnfabrik Altenburg is developing card based games and Blue Ocean Toys will be offering paper toys called Papereenz. United Labels, on the other hand, will be offering Mia & Me Tableware, cutlery, gift articles, and watches. Eight more licensees will be presenting their products at the upcoming Nuremberg Toy Fair.

For more info, visit

Neil Raymundo

A cowardly and treacherous Toonbarn blogger who can transform into a McDonnell Douglas F-15 Eagle. Secretly wants to replace Toonbarn Rob as leader of the Decepticons. Currently working as an intern at Blitz Marketing Group.

Recently Published


New Disney Channel Series, Amphibia, inspired by Matt Braly’s “Hoppy” Memories

Disney Channel’s order for the second season of animated comedy ...

looney tunes

WATCH: Looney Tunes Unveils New Short, Dynamite Dance, at Annecy

Warnet Bros. Animation is getting ready to produce more than 1,000 ...


Netflix Preps Magic: The Gathering Animated Series

This will not come as a surprise to anyone who’s been following ...

ping and friends

Meta Media Picks Up Ping and Friends Ahead of Annecy Festival

Meta Media recently secured the rights to the newly completed series ...


DreamWorks creates new Jurassic World animated series for Netflix

Due out in 2020, DreamWorks has announced Jurassic World: Camp ...


Project Anime event offers insights into production

The Society for the Promotion of Japanese Animation (SPJA) will be ...


Mega Man: Fully Charged heads to South East Asia

The Blue Bomber’s newest animated adventures have arrived in ...


Batman vs TMNT Interviews from WonderCon

Batman vs. Teenage Mutant Ninja Turtles, Produced by Warner Bros. ...


Disney XD Orders 3rd Season of Marvel’s Spider-Man

Endgame might have resulted in many of Marvel’s superheroes taking ...

Skip to toolbar