Many American kids these days get their animation fix from platforms outside of broadcast TV. Whether it’s through streaming services, Youtube, or even means that fall outside of what’s considered legal – American kids still have access to animated content any time they want but there was a time when cartoons dominated Saturday morning. It used to be that broadcast TV during Saturday mornings is full of kid-targeted animated content and advertisers who knew their target market (the adverts for toys at the time were a joy to watch by themselves.)
Now, it seems like the era of Saturday morning cartoons in America has come to an end as the last holdout, The CW, ran its last batch of Vortexx cartoons last weekend. For the next week, the timeslot that was home to shows like Dragon Ball Kai, Digimon Fusion, Sonic X, Cubix and more will be home to a block of live-action educational programming called “One Magnificent Morning.”
Personally, I live in a country where Saturday mornings on broadcast TV have already given way to variety and talk shows and have been getting my animated fix through alternative means, but I was part of the generation that ran on the juices of Saturday morning cartoons so I get the feeling that something big has shifted because of nostalgia. How about you, did you notice the gradual shift away from Saturday morning cartoons or is it something that didn’t really affect your cartoon-viewing habits?
EDIT – Fellow Toonbarn contributor DarkRukia91 had a few things to add:
“They took away Saturday morning cartoons before streaming videos etc. was even a thing, technically, it just became a thing. They slowly started getting taken down beforehand, I cant remember the first one to go but I think Jetix and Disney were the first two, then the FoxBox or whatever it was named then Kids WB. So it was on the networks and not the internet.”