Genius and Tankee Enter into a Cross-Content Platform Partnership
Global brand management company Genius Brands recently struck a partnership deal with kid-friendly, gaming-oriented digital content platform Tankee, which starts effective on July 2019. Under the deal, Genius Brands’ networks (including Kid Genius and Baby Genius) will launch a new batch of Tankee Originals, such as Minecraft Journey to the End, Octodad Deadliest Catch, PixARK Adventure, and Fairy Horse Quest. The launch will see more than 75 episodes on the Kid Genius Cartoon Channel, which targets children aged 6 to 11.
For their part, Tankee will launch content from Genius Brands’ Kid Genius Cartoon Channel on their free entertainment app. It will include the award-winning Warren Buffet’s Secret Millionaires Club and Thomas Edison’s Secret Lab.
“We pride ourselves on being a forward-thinking company, and this new partnership with Tankee offers us the opportunity to engage our audience across all mediums further, broadening our coverage into the gaming space with our content launch on Tankee’s award-winning platform,” stated Genius Brands’ Chairman & CEO Andy Heyward. “The children’s media landscape has evolved so rapidly and dramatically over the past five years. With content platforms becoming increasingly diffused, we identified a vacuum in the market our Kid Genius Channel viewers are clamoring for, and we are thrilled to bring Tankee’s dynamic productions based on wildly popular video games to our streaming service.”
“We are honored to be partnering with Genius Brands and bringing Tankee Originals to 80 million households,” said Gerald Youngblood, co-founder and CEO of Tankee. “We created Tankee, the free entertainment app for kids 6-12, to give kids the videos they love from their favorite games like Minecraft while helping parents protect their kids from inappropriate content. We share in Genius Brands’ mission to give kids entertaining and age-appropriate shows in a safe environment and couldn’t be more thrilled to see Tankee’s original programming on the award-winning platform.”