Genius Brands International has recently struck a deal with Comcast in order to launch a new kid-targeted channel on Xfinity On Demand. Dubbed the Kid Genius Channel, the new service aims to deliver “Smart TV for Kids” via Genius Brands’ rich library of kid-friendly content and experience in the preschool-oriented entertainment industry. The channel is slated to debut on fall 2015.
GBI’s Senior Vice President of Global Distribution Sales Andy Berman, who joined the company last year to oversee the expansion of the international distribution business, will head the Kid Genius operation. Berman brings 30 years of experience in the children’s content business having previously formed and spearheaded the worldwide sales efforts for FremantleMedia Kids & Family Entertainment.
“Kids today have numerous entertainment choices, but what will differentiate Kid Genius is the combination of entertainment and enrichment value in every show we program. Plus, there is a limited commercial load of only three minutes per half-hour,” said Andy Heyward, CEO of GBI. “With children spending more and more time in front of a screen, our mission is to make that time both fun and intellectually stimulating within a safe environment.”
“We have been in the business of creating kids’ content for well over 25 years,” said Berman. “In addition to our own unique original programming, the new Kid Genius channel will be a tremendous opportunity to showcase new independently produced programs and terrific acquired programming for kids.”