Genius Brands International and Comcast Team Up for Baby Genius
Global brand management company Genius Brands International has recently signed a partnership deal with Comcast over the distribution of their Baby Genius content. Under the new open ended agreement, Comcast will make all episodes of Genius Brands’ Baby Genius Nursery Rhymes and Baby Genius Baby Animals series available to Xfinity TV customers via online streaming or as digital downloads that can be enjyed anytime via the Xfinity tV Go app and website. Baby Genius content will also be provided for free on Xfinity TV by Comcast.
“Our newly expanded partnership with Comcast will provide parents and their children with on-demand access to Baby Genius® content when at home or on the go,” said Andy Heyward, Chairman & CEO of GBI. “The efficiency that Comcast offers in terms of both accessibility and affordability makes our goal of keeping children engaged with Baby Genius’® award-winning, high quality and immersive content across all media platforms readily achievable.”