Genius Brands International Redesigns Baby Genius Brands Characters
Genius Brands International, Inc. has recently announced the re-launch of their Baby Genius brand, which is heralded by the unveiling of new fun and fresh redesigns of the Baby Genius signature characters from celebrated artist and self-described professional doodler Todd Goldman.
The new character designs will follow the Baby Genius brand’s recent relaunch initiatives, such as the new distribution platforms for the brand; Last April, Genius Brands International launched a new online streaming service at babygenius.com. the new service offers a library filled to the brim with thousands of songs, including classic nursery rhymes, learning songs, seasonal classics, and many more.
“We are thrilled with all of the new initiatives we have in place for Baby Genius this year and are continuing to develop new avenues for expanding the brand,” commented GBI President Amy Moynihan Heyward “Todd’s designs and illustrations evoke a sense of fun and spirit that we wanted to incorporate into the Baby Genius characters while maintaining its timeless appeal. We believe the fresh and more stylized characters will engage and endear children and parents alike around the world.”