Grabo Launches Maya the Bee Balloon Line
Planeta Junior Italia has recently signed a deal with Grabo for the brand new 3D version of the Maya the Bee brand. Under the deal, Grabo is given permission to produce a line of helium and foil balloons with designs inspired by Maya the Bee and its characters.
Aside from the Grabo deal, Planeta Junior has also signed an important deal with RAI over the broadcast rights to the 3D Maya the Bee series, under which Rai Due and Rai Yoyo will continue to air the series. The Maya the Bee series first aired on both broadcasters in September last year, and has been ranking well among young viewers.
Licensing rights for the Maya the Bee franchise continue to be under Planeta Junior Italy for all categories in Italy, Spain, Portugal, Greece, and Cyprus.