Hasbro Acquires Boulder Media
Hasbro, Inc. has recently announced that they have acquired the Dublin-based animation company Boulder Media, which is a multi-award winning studio responsible for a string of high profile franchises, such as Wander Over Yonder, Go Jetters, and Danger Mouse among others. Boulder Media will continue to produce shows for third party clients but will do so as a wholly owned subsidiary of Hasbro, Inc. The deal was inked on July 13, but details about the terms were not disclosed to the public.
“As one of the largest independent studios producing animation in Hollywood, the time is right for Hasbro to acquire its own animation studio, allowing us to expand our animation and storytelling capabilities even further,” said Stephen Davis, Executive Vice President and Chief Content Officer, Hasbro. “In Boulder, we have found one of the most progressive, innovative and creative teams in the business. We are thrilled to partner with Rob Cullen, Pete Lewis, Jenni MacNeaney and the entire Boulder team as we significantly enhance the execution of our story-led Brand Blueprint strategy.”