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The New Stuff


Hasbro launches Chomp Squad on YouTube

Following in the foot steps of last year’s Hanazuki, toy giant Hasbro has launched another new property through a series of animated YouTube shorts. Chomp Squad is an original series aimed at kids aged 3-5 about a group of heroes and their partnered dinosaurs.

The company launched the first 5 five-minute episodes on Saturday:

Hasbro has also released the first batch in Brazilian Portuguese, French, German, Latin American Spanish, and European Spanish. New episodes are uploaded every Friday morning at 10AM eastern.

Chomp Squad is produced by Hasbro Studios, brought to life by Huminah Huminah Animation, a Canadian studio with offices in Dartmouth, Nova Scotia and Hamilton, Ontario. The first season of the show is set to run for 25 episodes.

As this is a Hasbro series, there’s naturally a line of toys on the way. Released under the Playskool Heroes brand, kids and parents can expect to see merchandise tying in with the show at retailers within the coming weeks.

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Toy collectors might remember that when Hasbro held the license to the Jurassic Park franchise, the company produced a number of product lines aimed at younger children. The most recent of which, a tie-in to 2015’s Jurassic World, was released under the same Playskool Heroes branding that Chomp Squad is going under. In 2016, Hasbro was outbid for the rights to make Jurassic toys by rival manufacturer Mattel. Can these dinos take a bite out of the competition? Leave a comment down below!

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