Hasbro Renews Home Entertainment Deal with Madman
Hasbro Studios has recently renewed their Australian and New Zealand home entertainment deal with Madman Entertainment for the 2nd seasons of hit shows Transformers Prime and My Little Pony: Friendship is Magic.
Transformers Prime is produced and distributed globally by Hasbro Studios, and continues the action-packed robotic action expected from the long running franchise, this time using the latest in CG animation technology in order to bring fans’ favorite Autobots (and Decepticons) to life.
My Little Pony: Friendship is Magic is the groundbreaking refresh of the iconic kids’ franchise, using modern animation techniques to tell the continuing adventures of six pony friends through funny, offbeat storylines with lessons in friendship and exciting magical quests. The series has since blossomed into a worldwide phenomena, beyond the expectations (and control) of Hasbro themselves.
“Madman has done an outstanding job for us and we are very pleased to continue to have them represent two of our most beloved global brands in these key territories,” said Finn Arnesen, Hasbro Studios’ senior VP of international distribution and development. “They are the perfect partner to handle the heavy demand expected for the second seasons of these hugely popular series released since June on DVD and digital platforms.”