As part of a company-wide initiative to further diversify their strong female characters and inspire a younger generation of women, DC, Warner Bros., and Mattel have joined forces and collaborated on a new line of merchandise, animated content, and graphic novels dubbed as DC Super Hero Girls.
The new DC Super Hero Girls line is targeted towards girls aged 6 to 12 and is a reimagining of DC’s iconic female heroes as younger, more positive role models. For example, the Batman villain Harley Quinn is now a jovial class clown while Batgirl is the brainy science whiz. You can see the two, along with similar reimaginings of Katana, Wonder Woman, etc. in a series of animated shorts titled Super Hero High.
“When you’re that age, whether it’s as young as 6 or — on a more aspirational level — when you’re moving into a high school environment, you’re trying to figure out who you are, and that’s what these characters are going through,” said Diane Nelson, president of DC Entertainment.
Mattel is also planning to present a sampling of their 6 inch “action dolls” at the New York Comic-Con, ahead of the planned spring release.
“[Girls] are not just looking for dolls with great hair play or fashion accessories,” said Nelson. “They want something that’s dynamic and they can have fun with in ways that maybe people haven’t given them credit for before.”
For more information, games, and a sampling of the Super Hero High shorts, you can visit the official site at http://www.dcsuperherogirls.com/en-us