Jim Henson Company, Amtrak Partner for Dinosaur Train Promo
The Jim Henson Company and Amtrak have teamed together in order to present a fun summertime promotion based on Henson’s hit PBS Kids property Dinosaur Train, in which one lucky family will be given an Amtrak vacation. The event, dubbed the Big Big Dinosaur Sweepstakes, was announced by JHC SVP of Global Consumer Products Melissa Segal.
The Big Big Dinosaur launches this month, and families can start entering by logging on to the Jim Henson Company’s subsite allotted for the contest (Henson.com/DTSweepstakes) and following the directions provided. The prizes can be a vacation to Chicago and Washington, DC where they can visit the National Museum of Natural History, which has an exhibit dedicated to dinosaurs.
In support of the promo, Amtrak will be distributing over 65 thousand free Dinosaur Train themed activity booklets to young travelers and 1 million Amtrak Dinosaur Train ticket jackets to passengers, as well as 20,000 Dinosaur Train placemats for use in its dining cars . For more details, you can visit Amtrak.com and toy partner TOMY’s website (www.tomy.com).