Jim Henson Company Picks Up Frog and Toad
The Jim Henson Company has recently acquired film and merchandise rights to the 1970s classic children’s book series Frog and Toad, and is currently planning to produce a full length animated film scheduled for release in 2014, with Adam and Adrianne Lobel joining in as exec producers.
Written and illustrated by Arnold Lobel, the Frog and Toad series consists of four books and five short stories that have sold more than 13 million copies since its debut, with sales still going strong to this day.
“Frog and Toad has tremendous value with parents who read these charming stories when they were children and are now sharing them with their own kids,” said Lisa Henson, CEO of The Jim Henson Company. “With such high caliber talent on board, the delightful and funny adventures of these two great friends–with a nod to the classic ‘buddy movie’–will bring a whole new audience to their big screen debut.”