Children’s entertainment distribution company APC Kids recently secured four new international licensing deals for the representation of their hit animated series, Kid-E-Cats. APC Kids also signed a broadcast deal with MTVA in Hungary. The raft of new deals is no doubt buoyed by Kid-E-Cats’ successful launch in 142 territories since the end of 2017 via Nick Jr.
For the uninitiated, Kid-E-Cats is based on an original ratings-winning Russian series produced by Studio Metrafilms and CTC Media. The story revolves around three kittens named Cookie, Pudding, and the cute little Candy. All three feline siblings jump from one action-packed adventure to another with their endless enthusiasm and energy.
European Licensing Company (ELC) for CEE, Exim (Mexico and Chile), Enjoy (Iberia) and Empire (Southeast Asia) are all on board to enhance the KID-E- CATS brand within their territory representing the property across all consumer products categories and brand promotion.
Lionel Marty, Managing Director of APC Kids says: “We’ve seen an incredible appetite for KID-E- CATS since day one, with more than 150 territories already on board to air the series with great ratings: the highest rating of Nick Jr in Sweden last December for kids 3-5 and second for kids 3-8 also the #1 best performing series of Nick Jr in Mexico and Columbia
(Kids 4-8). The move into licensing is a natural progression for the brand and we are immensely proud of the show and the commitment shown by leading licensees – we look forward to developing exciting licensing plans in partnership with these new agents for Mexico, Chile, Iberia, Southeast Asia and CEE and adding new ones as we are attending Bologna Licensing Trade Fair and MIPTV.”