Looney Tunes Returns with Ambitious Multi-Plat Campaign
Warner Bros. Animation is bringing back Bugs, Daffy, Porky, and the rest of the Looney Tunes gang via their most ambitious Looney Tunes content initiative to date. Dubbed as Looney Tunes Cartoons, the series will consist of new short form cartoons starring the famous Looney Tunes characters. Different artists will pitch in with their own artistic style, and each season will consist of more than 1,000 minutes of new animated content to be distributed across different platforms such as digital, mobile, and broadcast.
The new Looney Tunes Cartoons will boast of high production values, while retaining the same offbeat humor and gag-centric approach to storytelling that gave the original Looney Tunes short their mass appeal. Each short will range from one to six minutes in length, and drawn by the cartoonists based on their own personality and style.
“The Looney Tunes are one of the most beloved group of animated characters in the world” says Sam Register, President, Warner Bros. Animation and Warner Digital Series. “Looney Tunes Cartoons places these characters into the hands of some of the best artists in the business and into an animated shorts format that will remind many of the time when they first fell in love with Bugs, Daffy, Porky and the rest of the gang.”