The Lorax tops the box office in the US
A fairly extensive marketing campaign coupled with the popularity of the Dr. Seuss’ brand seems to have pushed Universal and Illumination’s The Lorax to the top of the box office charts on its opening, with a record breaking $70.7 million take.
The film initially looked troubled, as it received mixed reviews and only garnered a passable 59% rating on RottenTomatoes.com, but it proved to be a huge hit with family audiences, resulting in an impressive opening day, and it seems to be picking up and will get more ticket sales in the coming days. Illumination is no stranger to box office topping animated films, as its 2010 hit Despicable Me managed to gross more than $251 million domestically and $291 million overseas. A feat that Illumination plans to repeat next year with the release of its sequel.
As for the Lorax, it may prove to be even more successful as it attracts more views in the coming days, particularly overseas, where it is scheduled to open next week.