Masha and the Bear Expands Reach to Spanish-Speaking US Viewers
Animaccord recently partnered with Spanish-speaking U.S. media company Univision Communications. The partnership will see the hit CG comedy series Masha and the Bear expand its reach to Spanish-speaking viewers in the U.S., via UniMas and Galavision.
For the uninitiated, Masha and the Bear focuses on a precocious young toddler named Masha, and the Bear who ended up being her surrogate father. The series was first broadcast in the US in English language in 2017 via Universal Kids.
Univision has confirmed the Season 1 debut of Masha and the Bear on their channel, with plans to air Season 2 and the spin-off series Masha’s Tales and Masha’s Spooky Stories. Additionally, Univision Enterprises also became the licensing agent in charge of developing promotional partnerships for the Masha and the Bear brand throughout the US and Puerto Rico. UE and Animaccord will be working closely together in order to build Masha’s licensing programs at retail, by leveraging Univision’s significant multimedia platforms and connection with Hispanic Americans.