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Mattel Action YouTube channel launches with Minecraft series


The BattleClaw YouTube channel has been rebranded as Mattel Action. The new video destination will showcase explosive content based on Mattel’s toylines. The first batch includes additional episodes of BattleClaw, plus MEGA Construx (featuring Call of Duty, Destiny, and Halo), Minecraft and WWE shorts.

The first to launch is Minecraft Mini Series: Challenge of the Spooky Isles, a CG reality series spoof produced by Atomic Cartoons.

When ten kooky characters are teleported to mysterious island, they suddenly find themselves competing in a reality game show where they must win outrageous challenges, defeat hostile mobs and above all, stay alive! It’s Minecraft like you’ve never seen it…

Mattel Action debuts new Minecraft Mini Series shorts every Thursday. New episodes of BattleClaw go live on Fridays.

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