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Mattel and Classic Media’s She-Ra reaches 25th anniversary

Mattel and Classic Media's She-Ra reaches 25th anniversary

Princess Adora might not be overly anxious to dish out her age every birthday, but Mattel and Classic Media couldn’t be more proud that She-Ra – their creation and Adora’s alter ego – is celebrating her 25th anniversary this week. For the honor of Grayskull! The classic 80s toon, recently re-released on YouTube, produced a legion of fans, action figures, and products a few decades back, rising to fame as the twin sister of Prince Adam, other wise known as He-Man. Together, the two lead the Masters of the Universe franchise from Saturday mornings to digital downloads on iTunes, with more in store for the future. Take a look at the full press release from Mattel

New York, NY (August 17, 2010)—For the honor of Grayskull! 2010 marks the 25th Anniversary of She-Ra, one of the world’s most popular female superheroes and star of the hit 1980s animated television series, She-Ra: Princess of Power.

She-Ra, also known as Princess Adora, is the twin sister of He-Man (Prince Adam) and the lead heroine in the Masters of the Universe® franchise. First introduced in March 1985 in the animated feature film, He-Man and She-Ra: The Secret of the Sword, soon thereafter She-Ra was given a spin-off television series, She-Ra: Princess of Power, which began airing in September 1985.

Since her debut, She-Ra has starred in 93 cartoon episodes, a Christmas Special (He-Man and She-Ra: A Christmas Special), more than twenty Princess of Power book titles, twelve issues of She-Ra comic books and in six quarterly issues of the Princess of Power Magazine.

In each episode of She-Ra: Princess of Power, Adora transforms into her alter ego to fight alongside the Great Rebellion with her trusted steed—a winged unicorn named Swiftwind—for peace and justice on planet Etheria, and to defend Crystal Castle against Hordak and The Evil Horde. In battle, She-Ra uses her magical sword, the “Sword of Protection,” that she can command into other weapons, and that also enables her transformation when she holds it overhead and proclaims, “For the Honor of Grayskull, I am She-Ra!”

To celebrate the 25th Anniversary, Mattel and Classic Media are rolling out commemorative programs. Mattel will release collectibles on throughout the year, including a She-Ra action figure.

“As the most powerful woman in the universe, She-Ra continues to add her strength to our collector portfolio,” said Scott Neitlich, Manager, Action Play Marketing, Mattel, Inc. “Being able to give fans new collectibles and keeping our heroine relevant after 25 years through new adaptations is a true testament to the iconic stature of She-Ra.”

“One of the original female superheroes, She-Ra combines femininity with strength, and in so doing is a timeless symbol of empowerment for women of all ages,” said Nicole Blake, EVP, Global Marketing & Consumer Products, Classic Media. “Countless male superheroes have been reintroduced to today’s audiences—now, celebrating the 25th Anniversary, is the time for She-Ra!”

About Mattel, Inc.
Mattel, Inc., (NASDAQ: MAT, is the worldwide leader in the design, manufacture and marketing of toys and family products. The Mattel family is comprised of such best-selling brands as Barbie, the most popular fashion doll ever introduced, Hot Wheels, Matchbox, American Girl, Radica and Tyco R/C, as well as Fisher-Price brands, including Little People, Power Wheels and a wide array of entertainment-inspired toy lines. In 2010, Mattel was named as one of FORTUNE Magazine’s “100 Best Companies to Work For” for the third year in a row, and was ranked among Corporate Responsibility Magazine’s “100 Best Corporate Citizens.” Mattel also is recognized among the “World’s Most Ethical Companies.” With worldwide headquarters in El Segundo, Calif., Mattel employs approximately 27,000 people in 43 countries and territories and sells products in more than 150 nations. At Mattel, we are “Creating the Future of Play.”

About Classic Media
Classic Media, one of the world’s largest independent entertainment companies, is a leader in reinventing the classics of yesterday and creating the entertainment classics of tomorrow. The Company owns and manages a globally-recognized portfolio of well-known family and pop-culture entertainment brands, including Casper the Friendly Ghost, Where’s Waldo?, The Lone Ranger, Lassie, Postman Pat, and new global brands Tinga Tinga Tales and Guess with Jess. Big Idea, a member of the Classic Media family, is the leading faith-based studio and producer of children’s programming, including the best-selling animated series, VeggieTales. More than 3,600 hours of Classic Media programming is distributed in more than 170 territories worldwide and showcased in multiple formats, including TV, film, home video, consumer products, publishing, digital, and music. Visit us at

Mattel and Classic Medias She-Ra reaches 25th anniversary

ToonBarn Rob

um… the ToonBarn guy, of course! but you can call me Rob

One reply on “Mattel and Classic Media’s She-Ra reaches 25th anniversary”

Nostalgia time! This was the first cartoon I ever wrote for. After a long writer’s strike I was looking for work and a friend, Larry DiTillio invited me to Filmation to pitch some ideas. I got on staff and wrote a bunch of episodes.
Recently revisited the show when i got called to do an interview for the DVD release.
I have a couple of storyboards on my She-Ra page at


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