Mattel launches Turning Mecard in Canada and Australia
Not content with just releasing BattleClaw, Mattel Creations is bringing another Asian property to the west. This time, from South Korea, comes Turning Mecard. A new take on the Bakugan toy concept, Mecard has proven to be a huge hit it in its native land since its launch in 2015. The first series has been followed up with an ongoing sequel series, a theatrical movie, a handful of video games and countless other merch. That success is why Mattel took an interest in the series. The American toy giant even purchased a chunk of SonoKong, the Korean toy manufacturer behind the series.
Turning Mecard enables kids to discover a new world through magical transformation, building friendship and fighting for good. Jason, our protagonist, is an energetic grade schooler who loves the mystical minicars he hears so much about. One day, he meets Evan, a real living minicar that transforms into a creature called Mecanimal. Mecanimals are from a different world called Triforce. The Mecanimals have special powers they use to battle each other. Jason and Evan bond and realise they both need one another to find missing family members. Their quest takes them on an amazing adventure where they meet other Mecard Warriors, discover new Mecanimals with incredible powers and learn to defy evil in order to protect the world.
Join Jason on his journey with the Mecanimals through different worlds and dimensions as he searches for long-lost family, testing his loyalty, leadership and inner compass of right and wrong.
In Canada, the series premiered on Teletoon on May 28th and Cartoon Network on June 4th. The series debuted in Australia on 9Go! on June 12th. Other international releases are planned for later this year and into 2018.
Do you think Turning Mecard has what it takes to become a big success in the west? What are your thought on Mattel investing more in Asian properties? Leave a comment down below!