background img

The New Stuff

727 Views

Mattel Named Master Toy Partner for Battleclaw


According to a recent announcement, Uyoung has recently appointed Mattel as the new global master toy partner for the 2D animated action series titled BattleClaw, which is targeted towards young boys aged 6 to 10.

As part of their duties, Mattel will be manufacturing, distributing, and marketing a line of toys and consumer products based on the BattleClaw franchise. This will include games, action figures, and more. Mattel will also oversee global licensing and merchandising for the property, and will be releasing a toy range in China soon after the show’s premiere on CCTV at 6pm on November 25.

The agreement between UYoung and Mattel will be the first time a Chinese property has secured a global master toy license, as well as said license having its global launch in China.

Lisa Zhong, the president of UYoung, remarked: “We are very excited and proud to have produced the first Chinese property to attract such a major international toy deal. On seeing BattleClaw, Mattel immediately recognized its high quality and its international toyetic appeal. At UYoung we remain committed to creating and developing world-class animated content which appeals to both Chinese and international markets.”

Recently Published

»

Miraculous: Awakening feature film launches in 2021

Ladybug and Cat Noir are going feature length. The hit CG series ...

»

Super BOOMi heads to Treehouse

Chinese CG-animated series Super BOOMi is about to make its Canadian ...

»

Super Dinosaur suits up for Australian launch

The 26 x 22-minute CG-animated adaptation of Robert Kirkman and ...

»

Netflix Secures Rights to Rocko & Zim Movies

During Viacom’s Q2 Earnings conference last Saturday, President ...

angry birds
»

New Clip for Angry Birds Movie 2: Frienemies

Sony has just released a new sneak peek for the upcoming CG animated ...

»

DC Super Hero Girls Exclusive Interviews! New Episodes in May!

New Episodes of DC Super Hero Girls are coming to Cartoon Network, ...

»

New Ben 10 Heroes mobile game soft launches

A new Ben 10 game for Android and iOS devices is heading your way! ...

»

Sonic the Hedgehog movie gets first trailer

The first trailer for the live-action/animated Sonic the Hedgehog ...

»

Starstorm: The U.S. Live-Action Saint Seiya Pilot

With Netflix’s upcoming CG-animated reboot of Saint Seiya due ...

Skip to toolbar