Maya the Bee Gets New Licensing Agents
Studio 100 has just appointed new licensing agents for their extremely popular Maya the Bee property in Turkey, the Middle East, and South Korea. The new Maya the Bee series (78 x 13), which is now updated with CG animation, is already airing in France, Benelux, and Italy, and is also planned to air all over the globe starting in 2013.
In Turkey, Sinerji has been named to ink new business and establish a licensing program, and has already signed six partners across the toy and game, housewares and publishing categories. Maya the Bee products are set to debut in Turkey in 2013. East-West Licensing signs on to develop a licensing effort for the property in the Middle East, where the new CGI series will air on Al Jazeera in 2013, followed by the release of a toy line.
Last but not the least, South Korea’s Joon International has been appointed to represent the Maya the Bee property in the Korean market across all consumer product categories.