The French property rights to the hit CG-series Maya the Bee has been bought by Studio 100 from Planeta Junior. This is actually the 2nd time for Studio 100, as they were previously in charge of all TV and licensing rights in France, Spain, Italy, Portugal, and Greece for the EM Entertainment catalogue, which so happens to includes the Maya the Bee brand, among others. The new agreement makes Studio 100 the sole rights owner of Maya the Bee in France, with the Southern Europe rights being managed by Planeta Junior.
According to Planeta Junior managing director Ignacio Segura, the operation lies within the framework of different partnership agreements between Planeta Junior and Studio 100 and the different projects they participate in as partners, one of the most important of which is the TV super production of La Abeja Maya 3D, with a budget of 10 million euros.
Maya the Bee, Vicky the Viking and Heidi have always been strong characters in France and we are thrilled to introduce new generations to these beloved properties,” added Hans Bourlon, the CEO at Studio 100. “In addition, developing our business in this region is a key focus for the Studio 100 Group. France is a well established licensing market and we will leverage our partnership with French broadcasters and use our licensing team to create the ‘must have’ brand among pre-schoolers.