Mattel’s Monster High gets a DVD release and new doll line
It’s still too early to celebrate Halloween, but Mattel is already preparing for a ghoulish season with the DVD release of Monster High: Ghouls Rule!, featuring the perfectly imperfect teen offspring of famous monsters, each with their own personality, heritage and flaws. The CG animated movie based on the tween girl doll brand follows all of the Monster High students as they join forces to take back Halloween and restore it as a day for monsters to celebrate their individuality.
In line with the DVD release of Monster High: Ghouls Rule!, a new doll line will also be launched by Mattel. The new dolls will showcase main characters Clawdeen Wolf, Frankie Stein, Draculaura, and Cleo De Nile, who have become popular due to the hit webisode on monsterhigh.com, which managed to top at 140 million views. The dolls will come with their own dresses and accessories, and will be available starting this fall in as many as 35 countries.