Moominvalley goes global with PGS
France’s PGS Entertainment has picked up the global rights to Gutsy Animations’ Moominvalley. The company will represent the 26 x 22-minute CG-animated Moomin series in all markets, excluding China, Finland, Japan, South Korea and the United Kingdom. Moominvalley is one of the most expensive European animation series made, with a per episode budget of 1 million euros used for state of the art 4K CG.
The show has been pre-sold to broadcasters in China and South Korea, with the series premiering earlier this year on YLE, NHK and Sky in Finland, Japan and the UK, respectively.
Moominvalley is a brand new adaptation of much loved Moomin stories of Tove Jansson, a Finnish-Swedish writer and artist. The star of the show, curious and idealistic Moomintroll with his extraordinary family and whimsical friends take us to an adventure into the magical world of Moominvalley. Sometimes they will venture beyond the valley into the vast wilderness, huge dark forests, mysterious distant islands and lonely perilous mountains. Moominvalley is an uplifting series with many positive messages!
Moominvalley was directed by Steve Box, who previously worked on Wallace and Gromit. He is joined on the writing team by Mark Huckerby and Nick Ostler. Virpi Immonen, Pekka Kuusisto and Samuli Kosminen are the composers. The series is produced by Gutsy Animation, who is based in Moomins’ creator Tove Jansson’s hometown of Helsinki, Finland, in association with Yle Drama with the full co-operation of Moomins Characters, the company run by Jansson’s family. Marika Makaroff is the executive producer.
The English version stars Taron Egerton, Matt Berry, Rosamund Pike, Akiya Henry, Warwick Davis, Richard Ayoade and a whole host of other British actors.
In Finland, Moominvalley debuted in February on YLE, where 1 in 4 people in the country watched its premiere.
“We’ve been overwhelmed at the positive response to Moominvalley in Finland, Japan and the U.K., where it has already premiered, successfully charming and delighting existing and new fans alike. PGS is one of the world-leaders in terms of animated content, so we’re very happy to now be working with them to bring our creation to further audiences worldwide,” said Makaroff.
The series is the result of a pitch Gutsy Animations took to Indiegogo in 2017. The campaign asked for $200,000 to help the team develop the show’s visual style, which the crew are aiming to stick true to Jansson’s art. By the end of its run in April 2017, they had raised over $250,000.
Tove Jansson published Moomins novels, comics strips and picture books between 1945 and 1993. Her work has inspired countless earlier animated adaptations from all across the world, with the prior most recent original production being 2014’s Finnish-French film co-production Moomins on the Riviera. In December 2017, the stop-motion animated Moomins and the Winter Wonderland premiered across Europe. The film was a remastered compilation of episodes from the 1977-1982 The Moomins TV series with new audio recorded. The film was the third in a series of compilations, following 2008’s Moomin and Midsummer Madness and 2010’s Moomins and the Comet Chase.