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The New Stuff


Moshi Monsters Celebrates 5th Birthday


UK Studio Mind Candy’s online hub of cuddly, adoptable pet creatures Moshi Monsters is celebrating its 5th birthday via a special event in London this week. Targeted towards kids aged 6 to 12, the global brand will also be celebrating key milestones, including reaching the 80 million registered users mark, as well as achieving $259m USD in gross retail sales of Moshi product sold around the world to date.

Moshi Monsters was originally launched back in 2008, and managed to hit the 1 million user mark a year later when registrations reached a rate of one new user per second. Extremely popular in its homeland, Moshi Monsters has also found a following in the US, Canada, Australia, and New Zealand.

Last 2011, the Moshi Monsters brand took things to the next level by spawning physical merchandise, including books, toys, membership cards, and other goods. The Moshis also inspired Moshi Monsters Magazine (the U.K.’s number on selling monthly kids’ magazine), a top-five U.K. album Moshi Monsters: Music Rox! which beat out Madonna on the charts and went gold, and record-setting longest number one Nintendo DS chart game Moshi Monsters: Moshlings Zoo, which managed to earn the top spot for 23 consecutive weeks.

For more information about Moshi Monsters and its 5th Birthday Celebration, you can visit and

Neil Raymundo

A cowardly and treacherous Toonbarn blogger who can transform into a McDonnell Douglas F-15 Eagle. Secretly wants to replace Toonbarn Rob as leader of the Decepticons. Also wrote some stuff for The World Comic Book Review.

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