background img

The New Stuff

1193 Views

Myer Australia Taps Aardman for Where Christmas Comes for Christmas


Australian department store chain Myer has recently launched its 2015 Christmas campaign, and they did it with help from Clemenger BBDO Melbourne and animation studio Aardman. The campaign is heralded by a 60-second stop motion film titled ‘Where Christmas Comes for Christmas,’ which shows four Christmas characters traversing a winter wonderland in order to buy their Christmas gifts. The short is accompanied by an ongoing campaign that will see the story of the characters continued through retail TVCs, posters, microsites, social pages, and various merchandise displays.

Production on the stop-motion short was handled by Academy Award-winning studio Aardman, which is the same studio responsible for the popular Wallace & Gromit and Shaun the Sheep franchises. It took roughly four months to produce the short, which features four characters that were painstakingly sculptured by hand and filmed frame by frame.

“Everyone at Aardman loved this script straight from the start. It was funny, irreverent and very unsentimental,” commented Aardman director Steve Harding-Hill. “It seemed to typify the real spirit of Christmas to us. So using traditional stop-motion methods we created a magical nostalgic world that was combined with a wry modern twist. An idyllic hand-crafted world, where a bunch of chatty Christmassy pals meet up and journey through an epic winter wonderland, towards the excitement that is Christmas.”

1026033-myerchristmas12


Neil Raymundo

A cowardly and treacherous Toonbarn blogger who can transform into a McDonnell Douglas F-15 Eagle. Secretly wants to replace Toonbarn Rob as leader of the Decepticons.

Recently Published

»

Batman Beyond 20th Anniversary Interviews from NYCC & SDCC – Part 2

Yesterday, we shared our first half of interviews from New York ...

»

Batman Beyond: The Complete Animated Series Limited Edition

Batman Beyond, the landmark animated television series that ...

»

Batman Beyond 20th Anniversary Interviews from NYCC and SDCC – Part 1

The Celebration of the 20th Anniversary of Batman Beyond, including ...

Ejen Ali
»

Malaysian Super Hero Ejen Ali Debuts on the Big Screen

PrimeWorks Studios and Wau Animation recently made a ...

»

Snack World sets sights on Australia

Level-5 abby’s new CG-animated action-comedy The Snack World ...

»

Wonder Woman: Bloodlines Production Crew Interviews at NYCC World Premiere

As we had promised, here are the remaining interviews with the ...

»

Wonder Woman: Bloodlines Cast Interviews: Marie Avgeropoulos, Courtenay Taylor and Mozhan Marno

Wonder Woman: Bloodlines, the newest Original DC animated film, was ...

»

Rosario Dawson Interview for Wonder Woman: Bloodlines, NOW on Blu-ray!

New York Comic Con was home to the World Premiere of  Wonder Woman: ...

»

Spider-Man: Far From Home Science Activities!

Spider-Man: Far From Home is celebrating its release on 4K Ultra HD, ...

Skip to toolbar