Australian department store chain Myer has recently launched its 2015 Christmas campaign, and they did it with help from Clemenger BBDO Melbourne and animation studio Aardman. The campaign is heralded by a 60-second stop motion film titled ‘Where Christmas Comes for Christmas,’ which shows four Christmas characters traversing a winter wonderland in order to buy their Christmas gifts. The short is accompanied by an ongoing campaign that will see the story of the characters continued through retail TVCs, posters, microsites, social pages, and various merchandise displays.
Production on the stop-motion short was handled by Academy Award-winning studio Aardman, which is the same studio responsible for the popular Wallace & Gromit and Shaun the Sheep franchises. It took roughly four months to produce the short, which features four characters that were painstakingly sculptured by hand and filmed frame by frame.
“Everyone at Aardman loved this script straight from the start. It was funny, irreverent and very unsentimental,” commented Aardman director Steve Harding-Hill. “It seemed to typify the real spirit of Christmas to us. So using traditional stop-motion methods we created a magical nostalgic world that was combined with a wry modern twist. An idyllic hand-crafted world, where a bunch of chatty Christmassy pals meet up and journey through an epic winter wonderland, towards the excitement that is Christmas.”