Nelvana Limited has just made an announcement regarding their acquisition of TV production and merchandise licensing rights to the preschool property Max & Ruby. The animated children’s program continues to be a very popular property for its intended target audience, becoming top-rated in the US via Nickelodeon and in Canada via Treehouse.
Max & Ruby follows the adventures of the two titular bunny siblings. Most of the stories has the mischievous Max wanting one thing, while his older sister Ruby wants an entirely different one. Even though they love each other, their different ideas on just about everything results in problems that they have to solve. The property celebrates the universal nature of sibling relationships.
“Max & Ruby has always held a special place in the hearts and minds of its fans, as well as for all of us here at Nelvana,” said Colin Bohm, Managing Director, Nelvana Enterprises. “We have been involved with the property for many years and are delighted to have been entrusted with overseeing the totality of the brand going forward and all of the possibilities that presents.”