Nelvana Enterprises and toy company The Bridge Direct have recently entered into a partnership for a new line of girls’ fashion dolls and other tie-in digital media projects related to Pinkie Cooper and the Jet Set Pets, which comes from the same people who created Bratz.
The Pinkie Cooper toy line will be launching in late summer, and will consist of a range of dolls and various accessories. The dolls will measure 9″ and will include aspects of fashion play, hair play, travel and pet collectibles.
Nelvana’s part will be the roll-out of seven 3-minute webisodes for the Pinkie Cooper website, as well as a dedicated Youtube channel, which is slated for a July launch. The toy launch will also coincide with the debut of four different mobile apps, to be handled by Nelvana as well.