Nelvana Snags Slime Rancher License
Corus Entertainment’s Nelvana recently ventured out of its comfort zone. It went beyond its status as a world leading international producer and distributor of kid’s content, by striking a partnership deal with indie game studio, Monomi Park, for the award-winning game called Slime Rancher.
Under the deal, Nelvana will expand the Slime Rancher brand beyond the videogame platform, using their new responsibility as global licensing agent for consumer products to build Slime Rancher’s presence in key categories such as toys, publishing, apparel, and accessories.
For the uninitiated, Slime Rancher is a a charming, first-person, video game experience, featuring a courageous, young rancher named Beatrix LeBeau who sets out for an adventurous life one-thousand light years away from planet Earth on the ‘Far, Far Range.’ Created for children 6-11, Slime Rancher allows users to play as Beatrix LeBeau, as they collect colourful slimes, grow crops, harvest resources, and explore the untamed wilds through the mastery of an allpurpose vacpack.
“With over 2 million units sold and over 10 million total downloads, Slime Rancher has proven to be a fanfavourite,” said Mellany Masterson, VP, Global Consumer Products and International Distribution, Nelvana Enterprises. “The game taps into creature-collecting with its wide variety of slimes, and we look forward to bringing this unique concept to life with consumer products for audiences around the globe.”
“We are thrilled to announce Nelvana as the global licensing agent for Slime Rancher,” said Nick Popovich, CEO, Monomi Park. “We can’t wait to see what wiggly adventures are in store for Beatrix and the slimes, as the Slime Rancher brand expands into all sorts of cool stuff outside the game world we’ve created.”