In what seems to be a first for TV networks, Adult Swim’s hit original animated comedy series Rick and Morty debuted its newest episode not on TV, but on the popular social media platform Instagram. The episode intended for Monday can now be watched in advance via the Rick and Morty Instagram account.
Fans will have to work a little bit for it, though. The episode is cut up into more than 100 clips, in order to meet the Instagram limit of 15 seconds or less per video clip. Adult Swim believes that fans will take it as a challenge and consider it part of the experience. Those who don’t want to bother dealing with separate clips can instead wait until the episode airs on Monday, at 10:30 PM on Adult Swim.
Check it out at instagram.com/rickandmorty