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New Zatch Bell mobile game launches in Japan


With both the anime and the manga a distant memory in most people’s minds, it’s easy to think that Makoto Raiku’s Zatch Bell franchise has been forgotten. That’s why it may come as a surprise that Bandai Namco has launched a new mobile game based on the series.

Developed by BXD, the co-venture between Bandai Namco and Drecom devoted to HTML5 games, Zatch Bell: Golden Memories launched on March 27th in Japan. Accessible through this site, the game is compatible with most browsers on mobile devices and computers. Described as a spellbook construction RPG, Golden Memories, as the name suggests, lets players look experience iconic moments from the franchise. There are over 150 memories to play through at launch, with more intended to be released in the future.

To celebrate the game’s launch, Bandai Namco is running a number of events. Until April 23rd, players can receive up to 3000 Demon Stones just for logging in. Login for seven days and you can get a bonus gacha. Clearing the tutorial will unlock additional memories, “Aim to be a Gentle Mamodo King” and “Wanting to be King.”

The game was originally announced back in 2017. It operates using BXD’s ezna platform.

Originally serialized in Weekly Shōnen Sunday between 2001 and 2007, Zatch Bell was later adapted into a 150 episode TV anime by Toei Animation that ran between 2003 and 2006. The show was distributed internationally be Viz Media, who landed deals with Cartoon Network, YTV other and broadcasters. During this time, Bandai Namco published a number of branded video games for the Gameboy Advance, Gamecube and PlayStation 2.

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