background img

The New Stuff

Nickelodeon’s Mysterious Ratings Drop Investigated by Nielsen

Nickelodeon’s Mysterious Ratings Drop Investigated by Nielsen


Nickelodeon’s Mysterious Ratings Drop Investigated by Nielsen

In a recent report by The Hollywood Reporter, Viacom and Nielsen are both investigating an unusual occurrence at the children’s cable network that is home to the likes of Spongebob Squarepants and The Penguins of Madagascar. Both Hollywood trades state that Nickelodeon’s ratings have dropped 15 to 20 percent since mid September.

Viacom CEO Phiippe Dauman states that the two firms aim to get to the bottom of the problem, since the massive drop in ratings came without precedent or any logical explanation. The Media Rating Council has also been notified of the issue, and will be expected to provide assistance in rectifying the situation.

The timing of the ratings decline could not have come at a worse time, since we are currently in the period (right before the holiday season) where toy, media and advertising companies start to step up their marketing efforts. Nickelodeon suffering a sharp decline in ratings could put the network in a very difficult situation.

Nick’s CEO points out that the network has been the number one cable network for 66 quarters running, and over the next twelve months will only improve, as fresh shows like Kung Fu Panda: Tales of Awesomeness, Teenage Mutant Ninja Turtles, and Spongebob Squarepants will give the channel a total of 500 original episodes.

The following two tabs change content below.

Neil Raymundo

A cowardly and treacherous Toonbarn blogger who can transform into a McDonnell Douglas F-15 Eagle. Secretly wants to replace Toonbarn Rob as leader of the Decepticons.

Recently Published

2143
»

Monster Hunter 4 Ultimate Features Legend of Zelda-Themed Gear

As if you didn’t have enough reasons to get Monster Hunter 4 once ...

Bayonetta-Bloody-Fate-G3AR-600x300
»

English Trailer for Bayonetta: Bloody Fate Anime Film

FUNimation has just released an English trailer for the Bayonetta: ...

top5bestanimegames
»

Top 5 Anime Games That Should Have Been Released Outside of Japan

The thing about a lot of anime franchises, particularly shonen ones, ...

1017126-paramount-releases-first-look-spongebob-movie-sponge-out-water-3d
»

Paramount Releases Teaser Image for Upcoming SpongeBob Squarepants 3D CG Film

Another day, another exciting thing from the 2014 San Diego Comic-Con ...

Teenage-Mutant-Ninja-Turtles-2012-Episode-10-Panic-in-the-Sewers
»

Nickelodeon Premieres Teenage Mutant Ninja Turtles Season Two Finale at SDCC

Fresh off its San Diego Comic Con debut, Nickelodeon has just ...

zyuranger
»

Shout! Factory Plans to Bring Kyoryu Sentai Zyuranger to North America

One of the pleasant surprises that came from the San Diego Comic-Con ...

13hasbro-articleLarge
»

My Little Pony Equestria Girls: Rainbow Rocks Scheduled for September

After the success of the 2013 movie My Little Pony Equestria Girls, ...

penguins
»

New Clip and Poster Released for Penguins of Madagascar

20th Century Fox and DreamWorks Animation have just released a brand ...

naruto-shippuden-italia-uno-cartoon
»

The Last Naruto Movie Scheduled for December 6, 2014

With the manga already on its supposed final story arc, it seems ...