background img

The New Stuff

Nickelodeon’s Mysterious Ratings Drop Investigated by Nielsen

Nickelodeon’s Mysterious Ratings Drop Investigated by Nielsen


Nickelodeon’s Mysterious Ratings Drop Investigated by Nielsen

In a recent report by The Hollywood Reporter, Viacom and Nielsen are both investigating an unusual occurrence at the children’s cable network that is home to the likes of Spongebob Squarepants and The Penguins of Madagascar. Both Hollywood trades state that Nickelodeon’s ratings have dropped 15 to 20 percent since mid September.

Viacom CEO Phiippe Dauman states that the two firms aim to get to the bottom of the problem, since the massive drop in ratings came without precedent or any logical explanation. The Media Rating Council has also been notified of the issue, and will be expected to provide assistance in rectifying the situation.

The timing of the ratings decline could not have come at a worse time, since we are currently in the period (right before the holiday season) where toy, media and advertising companies start to step up their marketing efforts. Nickelodeon suffering a sharp decline in ratings could put the network in a very difficult situation.

Nick’s CEO points out that the network has been the number one cable network for 66 quarters running, and over the next twelve months will only improve, as fresh shows like Kung Fu Panda: Tales of Awesomeness, Teenage Mutant Ninja Turtles, and Spongebob Squarepants will give the channel a total of 500 original episodes.

The following two tabs change content below.

Neil Raymundo

A cowardly and treacherous Toonbarn blogger who can transform into a McDonnell Douglas F-15 Eagle. Secretly wants to replace Toonbarn Rob as leader of the Decepticons.

Recently Published

Shaun_The_Sheep_37179
»

Aardman Releases New Teaser for Shaun the Sheep Movie

Aardman Studios (Wallace and Gromit, Chicken Run) has just released a ...

BigHero6Banner
»

Manga Version of Disney’s Big Hero 6 Licensed by Yen Press

North American publisher Yen Press has recently tweeted that they ...

Bravely-Second
»

New CG Trailer for Bravely Second

This morning’s Nintendo Direct presentation included an ...

Frozen-post2-620x348
»

ABC to Air Frozen Special on September

This coming September 2 at 8 PM ET/PT, ABC will be airing a one-hour ...

Ms._Marvel_and_Skrull_Avengers
»

Avengers: Age of Ultron Rumored to Introduce New Superheroes

According to a recent post by Badass Digest, there are rumors ...

BoxTrolls
»

New Featurette Introduces The Boxtrolls’ Characters

Focus Features has just released a new featurette for the upcoming ...

Lava-title
»

New Clip from Pixar’s Lava Short

Disney has just released a new clip from the forthcoming Pixar short ...

1017460-disney-unveils-riley-pixar-s-inside-out
»

Disney Reveals Riley From Pixar’s Inside Out

The Disney Blog has recently revealed a couple of images from ...

ACME-movie
»

X-Men: First Class Scribes Join Looney Tunes-Inspired Acme Feature

According to a recent report by The Hollywood Reporter, Warner Bros. ...