background img

The New Stuff

Nickelodeon’s Mysterious Ratings Drop Investigated by Nielsen
1019 Views

Nickelodeon’s Mysterious Ratings Drop Investigated by Nielsen


Nickelodeon’s Mysterious Ratings Drop Investigated by Nielsen

In a recent report by The Hollywood Reporter, Viacom and Nielsen are both investigating an unusual occurrence at the children’s cable network that is home to the likes of Spongebob Squarepants and The Penguins of Madagascar. Both Hollywood trades state that Nickelodeon’s ratings have dropped 15 to 20 percent since mid September.

Viacom CEO Phiippe Dauman states that the two firms aim to get to the bottom of the problem, since the massive drop in ratings came without precedent or any logical explanation. The Media Rating Council has also been notified of the issue, and will be expected to provide assistance in rectifying the situation.

The timing of the ratings decline could not have come at a worse time, since we are currently in the period (right before the holiday season) where toy, media and advertising companies start to step up their marketing efforts. Nickelodeon suffering a sharp decline in ratings could put the network in a very difficult situation.

Nick’s CEO points out that the network has been the number one cable network for 66 quarters running, and over the next twelve months will only improve, as fresh shows like Kung Fu Panda: Tales of Awesomeness, Teenage Mutant Ninja Turtles, and Spongebob Squarepants will give the channel a total of 500 original episodes.

The following two tabs change content below.

Neil Raymundo

A cowardly and treacherous Toonbarn blogger who can transform into a McDonnell Douglas F-15 Eagle. Secretly wants to replace Toonbarn Rob as leader of the Decepticons.

Recently Published

1026741-zuckerberg-s-dot-lands-sprout
»

Zuckerberg’s Dot. Makes Its Way to Sprout

Dot is a tech-savvy animated series from The Jim Henson Company and ...

nba-all-star-jam
»

Annual NBA All-Star Jam on Cartoon Network

Cartoon Network is going to have NBA All-Stars in guest roles on ...

deer-little-forest-post1
»

Deer Little Forest Rights Picked Up by Bejuba

Bejuba! Entertainment has recently made a deal with Koko Rose Media ...

960
»

Disney XD’s Milo Murphy’s Law Casts Weird Al Yankovic

Weird Al Yankovic, the Grammy-winning record artist and legendary ...

uchiha-itachi-artwork-destaque-726x400
»

Naruto Shippuden: Itachi Shinden-hen Debuts on March 3

Shueisha’s Saikyo Jump magazine’s March issue has revealed that ...

joealaskey03
»

Joe Alaskey, The Second Man To ever Voice The Looney Toons Characters – Has Passed.

Emmy Award Winning Voice Actor, Joe Alaskey passed away late last ...

Mack-and-Moxy-post-620x348
»

PBS Welcomes Mack & Moxy

Socially Dynamic Entertainment and Vancouver toon studio Bardel ...

Mashas-Tales-post-620x348
»

Masha Tales now on Rai YoYo

Ink Global has just announced that Animaccord Studio’s extremely ...

jennifer-lawrence-elizabeth-banks-hunger-games-image-600x400
»

New Power Rangers Movie to Cast Elizabeth Banks as Rita Repulsa

Here’s something that Power Rangers fans never thought would be ...

Skip to toolbar