background img

The New Stuff

Nickelodeon’s Mysterious Ratings Drop Investigated by Nielsen

Nickelodeon’s Mysterious Ratings Drop Investigated by Nielsen


Nickelodeon’s Mysterious Ratings Drop Investigated by Nielsen

In a recent report by The Hollywood Reporter, Viacom and Nielsen are both investigating an unusual occurrence at the children’s cable network that is home to the likes of Spongebob Squarepants and The Penguins of Madagascar. Both Hollywood trades state that Nickelodeon’s ratings have dropped 15 to 20 percent since mid September.

Viacom CEO Phiippe Dauman states that the two firms aim to get to the bottom of the problem, since the massive drop in ratings came without precedent or any logical explanation. The Media Rating Council has also been notified of the issue, and will be expected to provide assistance in rectifying the situation.

The timing of the ratings decline could not have come at a worse time, since we are currently in the period (right before the holiday season) where toy, media and advertising companies start to step up their marketing efforts. Nickelodeon suffering a sharp decline in ratings could put the network in a very difficult situation.

Nick’s CEO points out that the network has been the number one cable network for 66 quarters running, and over the next twelve months will only improve, as fresh shows like Kung Fu Panda: Tales of Awesomeness, Teenage Mutant Ninja Turtles, and Spongebob Squarepants will give the channel a total of 500 original episodes.

The following two tabs change content below.

Neil Raymundo

A cowardly and treacherous Toonbarn blogger who can transform into a McDonnell Douglas F-15 Eagle. Secretly wants to replace Toonbarn Rob as leader of the Decepticons.

Recently Published

2aebbf8c1658cadf6633c90977d25b9b1409091412_full
»

Link Joins Mario Kart 8 as DLC Character

If you’re a frequent visitor of Toonbarn, you may have noticed that ...

Kiki
»

Fox’s Animation Domination HD Releases Goodbye, Ghibli Video

Fox’s Animation Domination HD shorts are known for poking fun at ...

Hawkeye
»

Hawkeye Could Appear in Captain America 3

One of the finer things about Captain America: The Winter Soldier is ...

screenShot01
»

Video: Pokemon Meets Tekken in Pokken Tournament

The Pokemon Company and Bandai Namco Games have recently announced a ...

gbf-520x245
»

New English-Subbed Trailer for Gundam Build Fighters Try

The official GundamInfo Youtube channel has recently posted a ...

8b851e21dfc5fd2542c5aef1961cf40a1408896383_full
»

New Pokemon Monopoly Set Debuts This Month

The previously announced Legend of Zelda-themed Monopoly set seems ...

Phineas-and-Ferb-post3-620x348
»

Phineas and Ferb Gets Lost

This coming September 29, the hit animated comedy series Phineas and ...

Brickleberry-post2-620x348
»

BrickleBerry Returns in September

This coming September 16, Comedy Central will be bringing back the ...

hellsing ultimate
»

Toonami to Run Hellsing Ultimate Starting in September

FUNimation has recently announced that the Hellsing Ultimate OVA ...