Nickelodeon and Hasbro Team Up for Top Wing
Nickelodeon and Hasbro have recently entered into a strategic partnership that will give rise to a new product line for the hit preschool series Top Wing, which is produced by 9 Story Media Group. The product line will be under the PLAYSKOOL brand and will include high quality figures, vehicles, and plush toys based on the show’s four best friend rescue birds. The planned launch is this fall for the US market, followed by a spring 2019 launch in international markets.
For the uninitiated, Top Wing is a CG-animated preschool series that focuses on four best friend rescue birds – Swift, Penny, Rod, and Brody – who are all training to earn their wings at the Top Wing Academy on Big Swirl Island. Each episode has the quartet going on action-packed adventures that also help teach important lessons about self-confidence, perseverance, and the value of hard work. The series is currently airing new episodes on Nickelodeon regularly, and will be launched internationally this year.
“Nickelodeon’s preschool portfolio has a powerhouse roster of content and the action-packed series Top Wing is poised to be another runaway fan favorite,” said Pam Kaufman, Chief Marketing Officer and President, Consumer Products, Nickelodeon. “This partnership will be our first preschool master toy deal with Hasbro done on a global scale, which mirrors our content roll-out strategy to introduce Top Wing domestically first, followed by international markets. We can’t wait to see our fans earn their wings as they bring the adventures of Swift, Penny, Rod and Brody to life with this new toy line.”
“Top Wing has all the signature elements of a top toy property, with great characters, preschool friendly themes and hi-tech gadgets and vehicles,” said John Frascotti, President of Hasbro. “We are excited about this strategic partnership with Nickelodeon, and are looking forward to delivering a full PLAYSKOOL toy line, inspired by the series, later this year.”