After a week of surging ratings and an expectations-exceeding performance from the 26th Annual Kids’ Choice Awards, Nickelodeon has just posted double digit gains with their core demographic and closed the week with their highest ratings of the year, as the top cable net with kids 2-11 (3.1/1.0 million; +24%) and total viewers (2.0 million; +27%). Quarter to date, the network has been posting steady gains and is up over last year with both kids 2-11 (2.9/971,000; +7%) and total viewers (1.9 million; +6%).
Nickelodeon’s 26th Annual Kids’ Choice Awards managed to garner 12 million total viewers over the weekend, Hosted by Josh Duhamel, Saturday night’s live premiere (March 23, 8-9:30 p.m.; all times ET/PT) drew 5.8 million total viewers and ranks as the top telecast of the week (3/18-3/24) with kids and tweens across all TV, averaging an 8.0/2.7 million K2-11, 10.0/2.0 million K6-11 and 9.5/1.9 million T9-14. The show also aired on Sunday, March 24 at 12 p.m. and averaged a 3.5/1.1 million K2-11 and drew 2.5 million total viewers, followed by an evening airing (9 p.m.) that scored a 2.2/718,000 K2-11 and 1.5 million total viewers.
The event also managed to achieve a record-breaking 392 million votes during the FEb 14 – March 23 voting phase in 22 categories. In addition to the Kids’ Choice Awards website on Nick.com, families were able to vote via the Nick mobile website (m.nick.com) and through a KCA app for the iPad. Fans were also able to vote for their favorite stars using a Facebook application on the Nickelodeon Facebook page.
Nickelodeon’s 26th Annual Kids’ Choice Awards featured Johnny Depp who won this year’s Favorite Movie Actor Award; slimings of Sandra Bullock and Neil Patrick Harris, Amanda Seyfried and Josh Hutcherson, Dwight Howard; and a double sliming featuring Nick Cannon and host Duhamel. The show also featured Fergie, Katy Perry, Jessica Alba, Selena Gomez, Steve Carell, Kristen Wiig, Nick Cannon, Rico Rodriguez, Kaley Cuoco, LeBron James, Adam Sandler, Dwayne Johnson, Gabby Douglas, Logan Lerman, Sophia Grace and Rosie, Cory Monteith, Lucy Hale, Danica Patrick and Kevin Hart. Musical performances included Pitbull and Christina Aguilera performing a medley of “Don’t Stop the Party” and their hit single “I just Want to Feel This Moment,” Pop sensation Ke$ha, kept the festivities going with a medley of “We Are Who We Are“ and “C’Mon”.