Nickelodeon’s TV and Digital Channels Will Be Unavailable on September 20
This coming September 20, Nickelodeon, TeenNick, Nicktoons, Nick Jr., Nick.com, NickJr.com, Nicktoons.com, TeenNick.com and the Nick App will all be unavailable from 12 pm to 3 pm (ET/PT) as Nickelodeon shows support for the 11th Annual Worldwide Day of Play (WWDoP), which encourages and empowers kids to go outside, play, and be more active. Additionally, Nickelodeon’s national prosocial partners – United States Tennis Association, NFL PLAY 60, the Boys and Girls Club of America and Key Club, among others — will host several thousand local events across the country to help celebrate kids’ love of play.
“This year’s Worldwide Day of Play celebration will cap off a summer of ‘Road to Worldwide Day of Play” local-market visits in San Diego, Detroit, and Virginia Beach where we teamed up with grassroots organizations to celebrate kids and all the ways they stay active,” said Marva Smalls, Executive Vice President of Public Affairs, Nickelodeon Group. “Nickelodeon is taking the spirit of those visits to a global level on Sept. 20 for Worldwide Day of Play, when our partners host almost 4,000 events to encourage kids and their families everywhere to be more physically active.”
As part of WWDoP, Nickelodeon will be airing health and wellness-themed messaging starting at 9 am in the morning on September 20, all the way to the start of the network blockout. Throughout the morning, interstitials featuring stars from Nickelodeon’s hit live-action series, including Sydney Park and Tylen Jacob Williams (Instant Mom), Curtis Harris and Breanna Yde (The Haunted Hathaways) and Paola Andino and Nick Merico (Every Witch Way), will encourage kids to take the time to be more physically active. At 12 p.m., Nickelodeon will sign-off on air and online, signaling kids and families to get up and get moving. While the network is dark, a message encouraging viewers to go play will appear on a loop.
When Nickelodeon, its niche channels, websites and app resume programming at 3 p.m., health and wellness messaging will continue with highlights from this summer’s “Road to Worldwide Day of Play” events in San Diego, Calif., Detroit, Mich. and Virginia Beach, Va.
For more details, you can visit www.nick.com/play, where there are photos and videos form “Road to Worldwide Day of Play” events, as well as tips and toolkits on how to plan your own WWDoP activities.