background img

The New Stuff

1262 Views

Nike Commissions Logan for CG World


nike-logan

Creative studio and production company LOGAN has been commissioned by Nike in order to provide Nike+ users with a stunning, post-apocalyptic ice storm of a world with two 6-minute CG character-animated games featuring a cast of top athletes, such as NFL receiver Calvin Johnson, soccer players Alex Morgan and Neymar Jr., and sprinter Allyson Felix. The project was made in collaboration with Conscious Minds, and is intended to promote a new line of weather-resistant clothing.

Players with a Nike+-activated device can choose a mission and navigate the stages using one of the athletes as an avatar. Real-life challenges will intertwine with the game, creating one of the most engrossing ARGs to date:

“We tried to make every shot and environment as engaging as we could so that the user felt compelled to go through with the physical challenge and see the whole story unfold,” stated LOGAN Art Director Ara Devejian.


Neil Raymundo

A cowardly and treacherous Toonbarn blogger who can transform into a McDonnell Douglas F-15 Eagle. Secretly wants to replace Toonbarn Rob as leader of the Decepticons. Also wrote some stuff for The World Comic Book Review.

Recently Published

article image
»

3Below: Tales of Arcadia Launches 2nd Season on Netflix

Guillermo del Toro’s Emmy Award winning series 3Below: Tales of ...

»

LEGO Jurassic World: Legend of Isla Nublar roars onto Family Channel

Canada’s Family Channel has begun airing LEGO Jurassic World: ...

»

WildBrain Revs and Rolls onto YouTube

DHX Media’s WildBrain division has launched its new preschool ...

»

WildBrain to Manage Best Furry Friends on Youtube

Headdstart International Pty Ltd. Recently appointed digital kids’ ...

»

Teletoon unleashes D.N. Ace

Corus Entertainment’s Teletoon cable channel has launched D.N. ...

»

Australia’s 9Go! adds new Bakugan, Mega Man

Australian digital multi-channel broadcaster 9Go! will add Bakugan: ...

»

Infinity Train Debuts on Cartoon Network Next Month

Cartoon Network will herald their newest animated series, Infinity ...

»

TRAILER: True and the Rainbow Kingdom Returns to Netflix via True Tunes

The Netflix Original series True and the Rainbow Kingdom will return ...

»

GKIDS Acquires North American Rights to Marona’s Fantastic Tale

GKIDS has recently secured the distribution rights for the animated ...

Skip to toolbar