Creative studio and production company LOGAN has been commissioned by Nike in order to provide Nike+ users with a stunning, post-apocalyptic ice storm of a world with two 6-minute CG character-animated games featuring a cast of top athletes, such as NFL receiver Calvin Johnson, soccer players Alex Morgan and Neymar Jr., and sprinter Allyson Felix. The project was made in collaboration with Conscious Minds, and is intended to promote a new line of weather-resistant clothing.
Players with a Nike+-activated device can choose a mission and navigate the stages using one of the athletes as an avatar. Real-life challenges will intertwine with the game, creating one of the most engrossing ARGs to date:
“We tried to make every shot and environment as engaging as we could so that the user felt compelled to go through with the physical challenge and see the whole story unfold,” stated LOGAN Art Director Ara Devejian.