Oggy and the Cockroaches Gets Lansay as New Toy Master
Award-winning animation studio Xilam has recently assigned master toy partner status to Lansay for the hit animated comedy cartoon Oggy & the Cockroaches. As master toy partner, Lansay will be in charge of production and distribution of an initial line of traditional plush, electronic plush, 3D plastic figures, and board and card games in France for the year 2018.
“We’re thrilled to be working with Lansay. They are a leader in children’s licensing and the ideal partner to launch a collection of toys for Oggy & the Cockroaches’ fans,” said Marie-Laure Marchand, SVP of Global Licensing at Xilam. “Oggy & the Cockroaches is a well-known and successful brand in France and across many territories globally, and we believe this represents a remarkable consumer products opportunity.”
For the uninitiated, Oggy & The Cockroaches is a 2D comedy series that follows the hilarious antics of a blue housecat and a trio of cockroaches that has become his frienemies as they try to sabotage and help him in equal measures.
Lansay’s merchandise will reach French retail stores in the firt quarter of 2018, rigth after the show’s relaunch on Gulli. Lagardere Active recently inked a deal for exclusive broadcasting rights in the country for all seasons (350 x 7 min.) for their channels, Gulli and Canal J. This includes the upcoming fifth season (78 x 7), “Oggy through the Ages,” which will debut on Gulli in September this year. Season 5 will see Oggy exploring the great epochs of civilization — from prehistory, Greek Mythology and the Renaissance, to the Roaring ’20s and beyond, meeting legendary figures on his quest to destroy those pesky roaches.